Ideal Blog Post Length: How Long Should It Be for SEO?There
Posted: Sun Jan 19, 2025 3:11 amIn this post, I’ll show you an actual formula for the ideal blog post length.
We’ll also cover a TON of important stats you should know about when deciding word count requirements.
Let’s begin.
What is the Ideal Blog Post Length?
While there isn’t a one-size-fits-all answer, most blog posts that perform well in terms of SEO and engagement typically fall between 1,500 to 2,500 words. However, finding the perfect length depends on several factors, including your industry, content type, target audience, and topic.
Industry: In some sectors, longer articles tend to attract more backlinks and social media shares, while others may thrive with concise, impactful posts.
Content type: Certain types of content, like how-to guides or tutorials, naturally require more depth, but adding unnecessary length can harm performance.
Target audience: Your readers’ preferences matter. Advanced professionals often expect comprehensive, detailed content, while general audiences may prefer shorter, easily digestible reads.
Topic: Broader topics typically demand longer posts to phone number data cover important subtopics, examples, and FAQs comprehensively.
Ultimately, the key is to balance thoroughness with reader expectations, ensuring that your content is both informative and engaging.
Ideal Blog Post Length for Different Content Types
To determine the optimal word count for your blog post, let’s explore the ideal length for various content types based on their specific goals and audience expectations.Keep in mind that the word count ranges above are just suggestions. Ideally, your content length falls within the recommended range, but it’s important to ensure every content section provides value to your audience.
Your content’s final word count could be less or more than the recommended range. The priority is to ensure you meet your audience’s expectations and help accomplish their goals.
If you’re concerned about the SEO implications of word count, here’s something to consider:
Is Word Count a Ranking Factor?
First of all, Google repeatedly stated that they don’t consider word count as a ranking factor.
This is doubled down by the Google helpful content update, which rolled out in late 2022.
According to the update, “helpful content” pertains to content that provides a satisfying experience to users. This doesn’t include unhelpful content that prioritizes search engines, such as unrelated content that targets trending keywords for the sake of gaining SEO traction.
Content sections added for the sake of reaching a target word count—without providing useful, valuable information to readers—will also be tagged as unhelpful content.
That’s why shorter content is often better for tackling simple questions or problems. But for more advanced and in-depth topics, a higher word count is usually tied to higher search engine rankings.
After all, if you focus on giving users complete, satisfying, and actionable answers to their questions, word count goes up naturally.
We’ll also cover a TON of important stats you should know about when deciding word count requirements.
Let’s begin.
What is the Ideal Blog Post Length?
While there isn’t a one-size-fits-all answer, most blog posts that perform well in terms of SEO and engagement typically fall between 1,500 to 2,500 words. However, finding the perfect length depends on several factors, including your industry, content type, target audience, and topic.
Industry: In some sectors, longer articles tend to attract more backlinks and social media shares, while others may thrive with concise, impactful posts.
Content type: Certain types of content, like how-to guides or tutorials, naturally require more depth, but adding unnecessary length can harm performance.
Target audience: Your readers’ preferences matter. Advanced professionals often expect comprehensive, detailed content, while general audiences may prefer shorter, easily digestible reads.
Topic: Broader topics typically demand longer posts to phone number data cover important subtopics, examples, and FAQs comprehensively.
Ultimately, the key is to balance thoroughness with reader expectations, ensuring that your content is both informative and engaging.
Ideal Blog Post Length for Different Content Types
To determine the optimal word count for your blog post, let’s explore the ideal length for various content types based on their specific goals and audience expectations.Keep in mind that the word count ranges above are just suggestions. Ideally, your content length falls within the recommended range, but it’s important to ensure every content section provides value to your audience.
Your content’s final word count could be less or more than the recommended range. The priority is to ensure you meet your audience’s expectations and help accomplish their goals.
If you’re concerned about the SEO implications of word count, here’s something to consider:
Is Word Count a Ranking Factor?
First of all, Google repeatedly stated that they don’t consider word count as a ranking factor.
This is doubled down by the Google helpful content update, which rolled out in late 2022.
According to the update, “helpful content” pertains to content that provides a satisfying experience to users. This doesn’t include unhelpful content that prioritizes search engines, such as unrelated content that targets trending keywords for the sake of gaining SEO traction.
Content sections added for the sake of reaching a target word count—without providing useful, valuable information to readers—will also be tagged as unhelpful content.
That’s why shorter content is often better for tackling simple questions or problems. But for more advanced and in-depth topics, a higher word count is usually tied to higher search engine rankings.
After all, if you focus on giving users complete, satisfying, and actionable answers to their questions, word count goes up naturally.